Gartner also notes that in the context of modern business, digital marketing platforms are tools that provide multiple business or technology capabilities. However, it may not cover other marketing strategies, like SEO or social media.

According to Gartner, it is important to note that to classify as a digital marketing platform, the solution cannot claim to support every component of digital marketing, but rather will rather cover functionality like media buying, performance measurement and optimization, and brand tracking. Let’s take a look at how the two relate: What is a Digital Marketing Platform?Ī digital marketing platform is a solution that supports a variety of functions within the realm of marketing over the internet. The best way to define a digital marketing platform is to break it down into its two parts: digital marketing and digital marketing platforms. Modern digital marketing relies on technology to analyze the comprehensive performance of a business’ marketing campaign, and help guide future strategies and decision-making.

Internet marketing activities